Neighborhoods Undressed

Dear T, My Page Rank is Oh so Low

“Dear T, my blog only has a page rank of 2 and it is keeping me up all night and giving me an inferiority complex. My neighbors site has a page rank 4 and her site is really rank. I just don’t know what to do. could you please help me?

signed.. real rank.”

Dear Real Rank,

I think you are looking for some advice on how to achieve page rank. What do I look like? (A question that you should not consider answering)

You are beyond help, but I like a challenge, heck for me everything is a challenge. Have you tried praying? Probably not, it sounds like you don’t have a prayer anyway. As for not sleeping, that sounds like a personal problem, I don’t do personal.

First of all, if you are a Realtor with a blog that is about your market area, and you have that blog so that you can meet the people who live inside your computer and maybe help them with their real estate needs, why do you care about your page rank? Why do you care about anyone else’s page rank? What exactly is the correlation between page rank and your ability to meet clients through your blog? Did you bother to read my posts 1 and 2 about SEO, and glean from them that content is the magic bullet, and the only thing that matters?

It isn’t about page rank or even about traffic. It is about who is reading your blog, and what you are writing for them. Are you writing posts for consumers who may be in need of your real estate skills, which I sincerely hope for their sake are better than your blogging skills?

I have looked at your blog and if you ask me Goggle is being generous with the 2, it could be zero. Have you considered posting more often? Have you thought about keeping your content focused? Have you ever tried actually writing about your neighborhood or about real estate, instead of American Idol, the Iphone, and what you ate for lunch.

Have you thought about starting a blogroll, or writing something that someone might want to link to? Have you ever left a comment on a related blog? Did you even know that getting links to your blog improves page rank? Why don’t you just go back to your blog and start writing some content that is of value to the buyers and sellers who are on the interent and stop looking at your page rank. Blogs are about content, just worry about that. Keep it real and keep it focused, and write to your intended audience, the rest will come.

Stop Googling yourself all the time, that isn’t helping either. My head hurts and I think my hair is falling out again. I have to go now, time to work on my people skills.

Next . . . .

If I can help, which I can, please leave a comment on this post or contact me at: Teresa(at)tboardman.com. Please keep your problems limited to 1000 words or less and they should be blog or at least real estate related. I hold real estate licenses in MN*, state law prevents me from giving legal or tax advice. In general I am not responsible if my advice causes you to make a career limiting move. If you take my advice and your wife leaves you keep in mind that she probably would have left you long ago and has just been waiting for an excuse.