Blog Vs Website
Many want to know what the big differences are in our blog/network approach to a website. Here is my take on it.
No worrying about SEO costs to a blog: There is SEO (Search Engine Optimization) but in our network we are thankful for the technology and the fact Google likes good content. The tecnology and our template builders were considering SEO. We don’t worry about tricks, phantom sites, and other things just to out think Google.
As the bulk of search engines value what you write, how often you write, what you tag and categorize, the content in your site just writing normal interesting topic has a long term power for the search engines. We are finding that as Issaquah Undressed has about 500 articles written over 2.75 years, almost every topic we now write about puts that topic on page one of Google. This gives us the confidence that our writing on most topics will help us be found by searchers.
Easy of adding articles: Webmasters go away. We don’t need you. It is important to write new content often and regularly. Some of our posts are inspired by a great photo. In minutes a photo and a 100 plus word article can be up in minutes.
Sticky: Websites tend to be self serving and therefore boring. We teach be interesting and relevant. Blogs are sticky. People stay and visit different pages. At least that happens on our network blogs. For example, yesterdays stats show that the average viewer visited 27 pages. That is not going to happen on a website.
Consistency: Using Issaquah Undressed as an example again: The more you write on a blog, the longer you write the more power you have with the search engines.
The network: Part of the network is the brand. Each article, each new blogger getting exposure, each time a new visitor hits the network the message of our model and brand is planted. In other words, the future brings even stronger benefits to each of us. Last week we added 5 blogs. Thank you from all of us new bloggers. Also, you are welcome. Each of us has prepared the way for you to have a stronger start than we did.
We help fellow network members: For example, Matt Thomson of Gig Harbor Undressed quickly added this point on Interactive..
Interactive: Customers can leave testimonials, ask questions, give new ideas, etc. Also, the flexibility of a blog is endless. You can advertise using coupons, special deals, photos, videos, stories about your top employee, community involvement that you or your emplees do. It is ever changing and limitless as to what you can do.
